Now is the time to move from a digital-reactionary to a digital-first strategy. While a mix of in-person and digital outreach has worked for many organizations — particularly when it comes to long B2B buying cycles — digital strategies that include webinars, virtual meetings, thought leadership pieces and other content will be the way forward.
This E-book will examine the challenges that marketers face as they look to fill the gaps of in-person events and the strategies that will help them succeed in a new digital-centric environment. Topics that will be addressed include:
- How a digital-first approach requires a reallocation of budget and resources to succeed. While in-person events are shelved for the moment, the transformation can provide marketers with rich insights into the buyer’s journey;
- Stand-out messaging that offers clients much-needed support in the moment; and
- Without events, companies need a centralized process for managing digital campaigns. An orchestrator can help direct these activities with support from marketing operations, SDRs and other members of the digital-first team.
