Research shows that 83% of businesses who describe themselves as "successful" measure customer satisfaction. In fact, research published in the Harvard Business Review shows that the act of asking customers for their feedback makes them happier — and can increase their likelihood of shopping with a brand again. But if you're like many companies who listen to customers, it's probably not enough.
Download this guide to leveraging the most reliable, widely-used brand loyalty metric: The Net Promote Score (NPS). You'll learn: