Trade shows are one of the biggest spends for any organization. Knowing this, companies should maximize their trade show return on investment (ROI) by pre-booking more sales meetings, driving more booth visits and following up with leads post-event in an effort to turn them into opportunities for the sales team.
This E-book covers several techniques to maximize your trade show ROI before, during and after your event, including:
Setting expectations for each step of the trade show process;
Touching leads ahead of the event to drive interest/ awareness and pre-book meetings;
Delivering a stellar experience during the trade show;
Engaging every lead following the event; and
Evaluating the success of the trade show after the fact.