The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing
The Attention Revolution is here. Are you ready for it?
Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge for attention (and ultimately engagement) even greater.
In fact, research shows that content engagement is down 60% per piece.
Download this E-book to learn more about attention scarcity and the impact it's having on modern marketing. Plus, uncover a new perspective on capturing and maintaining buyer attention.