Marketers continue to rely heavily on events, and for good reason. Events are one of the top three sources for generating leads, according to Demand Gen Report’s 2016 Demand Generation Benchmark Report. In fact, a higher percentage of marketers cited events as the best channel for leads in 2016 compared with last year, indicating that in-person interactions continue to provide a steady source of engagement for savvy marketers.
- How CONNECT uses event data to inform future programming;
- How a large telecommunications provider collects mobile event data to measure attendee engagement; and
- How a beauty and cosmetics company uses event data to enhance future event content and staffing.
