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A Small Business Guide To Starting A Podcast

Podcasting has risen as one of the more valuable content forms in B2B, as it allows marketers to connect with buyers and prospects and address their needs, pain points and industry trends in a conversational setting. This infographic from Business highlights what you need to build podcasts that capture your audience’s attention, including the best types of editing software, how to decide topics for the podcast, who in your organization has the best potential to host and more.