BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos.

While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals use an expanding array of social media networks, forums, blogs and online publications to find the latest knowledge and expertise. As web sites overflow with different types of content, including white papers, webinars and videos, marketers must engage the right people in the right place at the right time and track engagement to determine ROI.

New enhancements to the BrightTALK tool focus on driving increased white paper distribution and capturing insights in a centralized platform. The enhancement allows users to optimize the BrightTALK Channel for content marketing. Users can also attach presentation slide decks, podcasts, videos and links to product pages or social media profiles.

Marketers can attach an unlimited number of links or files, and the platform will record engagement data in subscriber reports to create a detailed profile of each audience member. The platform also enables attendees of live and recorded webinars and videos to access attachments without having to re-register.

Users also can leverage the professional communities that view content on BrightTALK to drive additional traffic to their assets. The feature is designed to help marketers expand their current content distribution, maximize the ROI of their marketing assets and reach new audiences with their thought leadership content.

"We are delighted to release the ability to attach links and downloads to webinars and videos,” said Paul Heald, CEO of BrightTALK.  “Audiences regularly spend more than 30 minutes watching content through BrightTALK players, which gives an audience ample opportunity to access all the important content and actions you want them to experience. The result dramatically increases the impact of webinars and videos as a marketing tool."