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Infographic: How Scientific Attribution Modeling Works

scientific-attribution-modeling-increase-sales-by-20 5151c6d718f13 w587-edit

You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease or stay the same. What factors can you attribute to this? This infographic from BKV, a direct and digital marketing company, compares the traditional ways of attributing value to the scientific method.

 

You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease or stay the same. What factors can you attribute to this? This infographic from BKV, a direct and digital marketing company, compares the traditional ways of attributing value to the scientific method.

scientific-attribution-modeling-increase-sales-by-20 5151c6d718f13 w587