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Infographic: The Role Of Big Data In Marketing

Big Data is having a big impact on marketing, but only one third of executives are familiar with the term, according to this infographic from Demand Metric, a marketing consultancy. The infographic outlines the opportunities and challenges of Big Data for marketers.

 
Big Data is having a big impact on marketing, but only one third of executives are familiar with the term, according to this infographic from Demand Metric, a marketing consultancy. The infographic outlines the opportunities and challenges of Big Data for marketers.

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