Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns, according to this infographic from Infosys. Are you monitoring what matters?
While a shotgun approach such as direct mail or a webinar can hit more targets and generate more initial responses, a multi-touch outbound prospect development campaign can yield more qualified leads at a lower cost per lead, as this infographic from PointClear illustrates.
You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease or stay the same. What factors can you attribute to this? This infographic from BKV, a direct and digital marketing company, compares the traditional ways of attributing value to the scientific method.
With the quickly changing social media landscape, B2B marketers find it hard to determine how much time to dedicate to each channel. This infographic from Pardot provides a minute-by-minute plan to tackling social media in just a half an hour a day.
Video holds the attention of users for longer and is more memorable than text-based content, according to this infographic from Bubobox, an online video marketing company. Customers who view a video on a web site are 64% more likely to make a purchase, boosting the return on the investment.
B2B marketers are increasingly relying on content marketing, according to this infographic from Curata, highlighting the key points of their 2012 B2B Marketing Trends Survey. Of the more than 450 B2B marketing professionals surveyed, 87% cited content marketing as among the most-used strategies in 2012, up 5% from the previous year.
Navigating is always easier with a map, and getting around the twists and turns of marketing automation workflow is no exception. The people at Neolane put together a subway map, with subway line representing a category of automation and the stops where the subway lines intersect representing workflow examples spanning…
SXSW Interactive is fast approaching. If you’re a B2B marketer attending the giant tech festival for the first time (or even the third time), you might be wondering “what’s a B2B marketer to do?” Demandbase put together this infographic to help B2B marketers navigate the show.
The misalignment of sales and marketing can cause a typical company to lose 10% in annual revenue, according to this infographic from Tinder Box, a provider of sales proposal editing software that works with Salesforce.com. Sales enablement technologies are helping companies align sales and marketing goals with their overall business…