Whether you’re looking for a Valentine or someone to love your product, text is a popular way to nurture any relationship. This infographic from Leads360 outlines the rules of engagement for using SMS to win leads or a sweetheart.
Having a solid social media plan in place around your marketing events can boost engagement and overall awareness before, during and after the event. Marketo offers a checklist for generating buzz about your event through social channels.
Trade shows remain a key component of any B2B marketer’s strategy, but leads have to be tracked carefully to ensure there are no missed opportunities. Marketing automation can bring order to the process of nurturing the leads gathered at trade shows, as this infographic from Pardot illustrates.
Facebook can be an effective lead generator for marketers who pay attention to all of the necessary elements, including exclusive content. HubSpot put together a Facebook page checklist to help turn “likes” into sales.
Marketing automation tools aren’t just for the big guys. Small companies are seeing the advantages of demand generation, according to an infographic from Techaisle, a global SMB and channels ICT market research and industry analyst organization.
To know where you are going, it always helps to take a look at where you’ve been. From the rise of email, laptops and PowerPoint in the 1980s, CRM in the 1990s and social media in the 2000s, this infographic from Lattice Engines provides some perspective for marketers on…
Nearly 90% of B2B marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.
Over the past few years, the now-famous TEDTalks series has included a number of episodes worth watching if you're a B2B marketer. Here's one of the very best: a 2009 talk from Seth Godin that links modern marketing success to some of our oldest and most powerful social customs.
Traditional advertising is still an important tool for B2B marketers. Yet as this week's infographic, provided courtesy of Marketo, shows content marketing spending continues to climb – and more content marketing tactics are gaining traction.