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Infographics

Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each…

BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos. While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals…

Marketing Experts Share Strategies For Using Video In Demand-Gen Campaigns

Until recently, video was often relegated to the list of things B2B marketers did "just for fun" – or at least it wasn't a major part of their campaigns. But video has now become an integral component of B2B demand generation initiatives, and companies are implementing video-based strategies to educate…

Sitecore And Brightcove Partner To Deliver Video Web Campaign Functionality

Sitecore recently announced its partnership with Brightcove, a provider of cloud content services, to launch new online video capabilities designed to help marketers increase website traffic and strengthen digital marketing campaigns. The new Brightcove Video Cloud Connect for Sitecore, developed in partnership with Agency Oasis, enables customers to sort, manage…

KnowledgeVision - Interactive Video Lead Gen Tool

Solution Snapshot: KnowledgeVision is a tool for rapidly creating interactive online video experiences from the assets and talent you already have at hand. KnowledgeVision synchronizes video, audio, PowerPoint, graphic images, animations, just-in-time footnotes, and virtual handouts into an online presentation format that’s unparalleled in its power and flexibility.

Increase Sales Via Virtual Events: 3 Steps To Maximize Virtual Sales Magic

By Michael Doyle, Executive Director, Virtual Edge Institute According to the 2010 BtoB and IBM Studio Study, State of Virtual Events, 60% of marketers plan to increase their use of virtual events in 2011. As more marketers turn to virtual as a way to identify and qualify sales leads, sales…