Infographic: How Online Content Drives B2B Buying Decisions

A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups…

Infographic: Making The Case For Repurposing Content

Marketers are expected to spend $118.4 billion on content marketing in 2013, so they need to make the most of this investment by reworking existing content in other formats. This infogaphic from Active Internet Marketing makes the case for taking a piece of content you’ve already own and giving it…

Infographic: Email Still The Most Popular Marketing Tool

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, ahead of SEO and event marketing, according to this infographic from Dekh. Email is most likely to be opened on Tuesdays.

Infographic: 7 Fun Facts About Tumblr

With the buzz about Yahoo purchasing Tumblr this week, Ogilvy & Mather put together this infographic about the blogging site, including the fact that there are 117 million visitors per month.

Infographic: The Payoff Of Lead Grading And Scoring

It is hard for busy B2B marketers to make time for lead grading and scoring efforts, but the payoff is worthwhile, according to this infographic from Pardot. This infographic also outlines the difference between grading and scoring prospects.

Infographic: Few Tracking Sales To Social Media

Only 3% of companies can track social media to sales, according to the Ragan/NASDAQ OMX Corporate Solutions survey, highlighted in this infographic developed by Go-Gulf. Most (82%) of companies have fewer than three people on their social media team.

Infographic: B2B Social Media Strategies Still Evolving

While B2B social media is maturing, this  State of the B2B Social Media infographic from B2B Marketing indicates that B2B marketers still have a way to go in honing their social network tactics. Almost one third (61%) described their social media strategy as “ad-hoc.” Twitter was the most popular channel…

Infographic: Sorting Out Social Media Metrics

Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns, according to this infographic from Infosys.  Are you monitoring what matters?