It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond to customer behavior and preferences.
This interactive white paper offers tactical advice for delivering personalized experiences that meet modern buyer expectations. Learn how:
- An audience, human-first approach can transform your marketing and sales teams;
- Data enrichment can drive conversations with key accounts;
- To continue the conversation beyond the closed deal; and
- Companies such as ObservePoint used data enrichment to increase ad reach by nearly 50% and deliver more targeted messages.
