Act-On Software, a provider of integrated, cloud-based marketing platforms, reported a 400% year-over-year growth in Q3 2011, and passed the 500thcustomer mark with the addition of 164 new customers. Additionally, the Portland, OR-based company reported big plans to expand various components of its business model, including a greater international presence to serve the rapidly growing European market.
While players in the automation space have traditionally been segregated as serving enterprise level or small- to medium-size businesses (SMBs), Act-On is catering to a new market segment — the small marketing team, or SMT. The small marketing team may be part of a larger enterprise that requires specific treatment of campaigns and programs.
This new breed of marketing automation users has blurred the lines between enterprise-level and SMB organizations, providing vendors with the opportunity to capitalize on this growing need for operational efficiency.
DemandGen Report Editor Andrew Gaffney recently sat down with Raghu Raghavan, CEO of Act-On Software, for an in-depth discussion regarding current and developing marketing automation trends, as well as the company’s rapid growth in 2011.