Targeting small to medium-sized businesses looking to accelerate the launch of demand generation ement effective campaigns but lack the appropriate resources, Market2Lead recently announced the availability of Marketing Operations Services (MOS), a suite of services designed to help users get the most value from their investment. The new suite of services includes turnkey execution of up to two demand generation/lead nurturing campaigns per month, as well as campaign testing and campaign performance reports.
"Setting up effective campaigns takes a certain amount of time and expertise, even with highly usable software like Market2Lead," said Kevin Joyce, CMO, Market2Lead, Inc. "Market2Lead customers have expressed a desire to shorten the amount of time it takes to begin launching campaigns, generating sales leads and enjoying the top-line benefits of using Market2Lead…Now, Market2Lead customers can choose to either set up and run campaigns themselves, or let us do it for them, using the best practices we've developed over years of supporting our customers."
Some examples of campaigns Market2Lead's Marketing Operations Services can set up and execute include:
• Newsletters: Campaigns designed to provide newsletters via email to customers and prospective customers.
• Seminars and Events: Campaigns designed to include the management of invitations and registrations.
• Webinars: Campaigns designed to include the management of invitations, registrations and post-webinar follow-up.
• Web site lead capture: Campaigns that use third party banner ads or Google keywords, striving to generate sales leads by driving prospects to customized microsites or landing pages.
As part of executing campaigns, Market2Lead Marketing Operations Services is designed to: integrate customer-supplied email content with personalization; set up and integrate landing pages and Web forms; test end-to-end campaign flow, including email delivery, landing page visits, lead capture forms and publishing of results to SFA/CRM systems; and provide reports that indicate campaign effectiveness and ROI.
Market2Lead Marketing Operations Services are included with Market2Lead Professional Plus on-demand marketing automation software. Users of Market2Lead Enterprise may purchase MOS as an add-on and Market2Lead Professional Plus customers may purchase additional MOS campaigns beyond those included with the software.