Looking to protect its position in the SMB market, Eloqua launched a complimentary implementation service program this week. The free service offer is designed to accelerate and simplify the deployment of Eloqua Express, the entry level version of the company’s Conversion Suite marketing automation platform.

Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is aimed at marketers who only need basic configuration.  By working with a certified partner, Eloqua claims new Express customers can have automated marketing programs running inside a week.