COVID-19 Update
Subscribe

NewsCred Extends Analytics Capabilities For Content Marketing

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.

RollWorks’ Account-Based Platform Launches Account Scoring Capabilities

RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account lists using a predictive machine learning model, which is positioned to score accounts based on firmographic and technographic fit characteristics. 

Subscribe to this RSS feed