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Treehouse Interactive Unveils Updates To Marketing Automation Solution


Treehouse Interactive
this week announced a series of updates to the company's MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform.

The Salesforce Sales Cloud enhancements integrate Treehouse marketing automation with Salesforce lead, contact and opportunity object data. The goal, according to Treehouse, is to allow companies to automate their lead nurturing based on multiple attributes, including opportunity stage, vertical market and product purchase history. Marketers can also engage in post-purchase nurturing for customer upsell, cross-sell, on-boarding and retention campaigns.

Salesforce Unveils Social Key Sales Intelligence Solution


The Salesforce Marketing Cloud may be one of the main attractions at this week's Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company's Data.com Social Key service that we saw demoed earlier today.

Data.com currently gives Salesforce users intelligence on sales leads based on two primary sources: its crowdsourced Jigsaw contact database, and business/firmographic data sourced from Dun & Bradstreet profiles. In the future, however, Salesforce wants to turn Social Key into a potent social-media intelligence gathering tool.

Demandbase Unveils Real-Time Identification API For Salesforce CRM


Demandbase
, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform.

Demandbase Real-Time Identification gathers information and insights on anonymous web site visitors, allowing a marketing organization to learn more about prospects and to offer personalized data targeted to specific companies. With the new API, this data can be pushed directly into Salesforce, making it available to an organization's sales team.

HubSpot Unveils Major Upgrades To Its Marketing Automation Platform


volpe-contacts-800-SMHubSpot today announced the release of HubSpot 3, the latest version of the company's flagship marketing automation platform. The update was officially unveiled during HubSpot's Inbound Marketing event, being held this week in Boston.

According to HubSpot Product Marketing Director Rick Burnes, the HubSpot 3 release includes 10 completely new or rebuilt components. These additions will be fully integrated with the platform's existing blogging software, CMS, SEO and marketing analytics tools, in addition to third-party tools available through the HubSpot marketplace.

Burnes stated that closer integration between components was a key goal of the new design. "Many of these [tasks] required hopping around between multiple applications," Burnes said during a HubSpot product announcement call held last Monday. "HubSpot has now pulled all of these tools together into a single, integrated suite."

Eloqua Adds Chatter Social Collaboration To Its Marketing Automation Platform


Eloqua
today announced that it will integrate Salesforce.com Chatter, an enterprise social networking and collaboration tool, with its own marketing automation software. The new offering, dubbed Chatter inside Eloqua, is designed primarily to encourage communication and collaboration between corporate sales and marketing teams.

According to Eloqua, the new integrated offering will be available to Eloqua users during Q4 of 2012.

The Chatter inside Eloqua offering is designed to assist companies working to align and integrate their sales and marketing functions. According to a January 2011 Forrester Research, Inc. report, B2B Sales and Marketing Alignment Starts With The Customer by Jeff Ernst, "A Forrester survey of marketing and sales leaders at 66 B2B companies shows that only 8% of respondents claim that they have tight alignment between sales and marketing."

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

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