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Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM


media_whiteLogoEmail marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference.

Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve seen strong global adoption of iContact for Salesforce,” said Ryan Allis, CEO of iContact in a press release. Currently there are more than 500 salesforce.com customers in the AppExchange since the launch of iContact for Salesforce in September 2010.

Glance Unveils New Chatter Feature To Connect Team Members


BtoB marketing companies continue to embrace social networking sites to connect with prospects, colleagues and other companies on a more personal level.

Illustrating this trend, Glance Networks, an Internet-based desktop sharing and web conferencing service provider, recently launched Glance for Chatter, a new add-on to its Glance for Salesforce solution, during the Cloudforce Boston event. The add-on automatically alerts Salesforce users via Chatter whenever impromptu, collaborative selling and support sessions occur with prospects or customers.

The Aftermath of Dreamforce 2011

CariBaldwin-e1280187160694
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies

The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM


media_whiteLogoEmail marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference.

Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve seen strong global adoption of iContact for Salesforce,” said Ryan Allis, CEO of iContact in a press release. Currently there are more than 500 salesforce.com customers in the AppExchange since the launch of iContact for Salesforce in September 2010.

Glance Unveils New Chatter Feature To Connect Team Members


BtoB marketing companies continue to embrace social networking sites to connect with prospects, colleagues and other companies on a more personal level.

Illustrating this trend, Glance Networks, an Internet-based desktop sharing and web conferencing service provider, recently launched Glance for Chatter, a new add-on to its Glance for Salesforce solution, during the Cloudforce Boston event. The add-on automatically alerts Salesforce users via Chatter whenever impromptu, collaborative selling and support sessions occur with prospects or customers.

iContact Launches App at Dreamforce; Now Available on Salesforce AppExchange

Earlier this week at the Dreamforce Conference, iContact Corp. featured its new iContact for Salesforce on Salesforce AppExchange, the online marketplace for cloud computing applications.  iContact for Salesforce is designed to provide seamless integration of the Salesforce CRM with iContact's email marketing services. The solution enables Professional & Enterprise-level Salesforce users to create, send and track relevant and targeted emails, focused on ultimately turning leads into customers more quickly.

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