Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest
As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers.
This special report will explore what's working in demand generation and spotlight success stories from companies such as Radius, Bottomline Technologies, SAP Concur and more.
Download the report to learn about:
The growing role of ABM in demand generation;
The reemergence of direct mail as a top-tier strategy;
How marketers are refreshing webinars with new approaches, such as panels and interactivity;
How influencers can extend content reach and credibility; and
Why more B2B companies are turning to review sites in their demand gen process.