Sales & Marketing Teams Turning To Signal Data To Inform Content Offers & Channel Mix To Reach Buyers At Key Stages
Context and relevance are table stakes in B2B marketing and selling, as buyers expect vendors to understand their needs, pain points and expectations. With that said, progressive organizations are utilizing intent data as a foundational layer of their go-to-market efforts.
This report will provide an assessment on how best-in-class B2B organizations are utilizing intent data throughout their entire organization. It will share expert insights from analysts and practitioners alike, highlighting specifically what's working — and what's not — with intent data in B2B marketing and sales, including:
The current state of intent data as a practice in the marketplace;
Where intent data is benefiting channel selection to optimize marketing and sales outreach;
The impact of intent data on TAM assessment and personalization strategies;
How intent data is driving results for content syndication initiatives;
The value of first- and third-party intent data used in tandem; and
An in-depth case study with LogMeIn, detailing how intent data is utilized in the company's go-to-market initiatives.