Research Report
AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be “transformative” and a “game changer” for their businesses.
Check out this in-depth research report to see how your AI expertise stacks up against peers.
Here’s a sneak peek at the findings:
- 67% of survey respondents said AI will either be hugely beneficial and/or transformative;
- 70% feel AI-powered applications will help to improve and accelerate the buyer’s journey by recommending next best actions;
- 38% of respondents plan to use AI-powered applications within their marketing and sales tech stacks.
