New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase
Content has proven to be the driving force in B2B brand engagement. In fact, nine out of 10 buyers said the vendor they chose provided a mix of content to help them through each stage of the decision-making process. But a new study conducted by LookbookHQ and Demand Gen Report revealed that buyers are finding it difficult to locate relevant content on B2B company websites.
In this survey report, you'll learn some practical solutions to help you align content with buyer needs and preferences and make it readily available to your target audience. It will also uncover:
The biggest challenges in content delivery and how to fix them;
Website goals vs. demand gen strategies;
Content gating practices and the quest to identify buyers; and