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How To Plan, Build & Scale Your ABM Strategy In Record Time

Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale.

Now the two are ready to share everything they’ve learned over the past couple of months working together with you! They’ll cover:

  • Tips for launching (or re-launching) your own ABM program;
  • Ways to get sales buy-in and participation from the get-go; and
  • How to execute your strategy in a way that scales.

Stefanie Neer
Stefanie Neer
Senior Manager, Enterprise and ABM
Drift

Ottavio Dattolo Ottavio Dattolo
Senior Revenue Marketing Manager
Drift

Kelly Lindenau Kelly Lindenau
Managing Editor
Demand Gen Report

Register Now!