Improving B2B Sales and Marketing Alignment

An interactive session with successful teams

What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment?  And what are their secrets to their successes?

This roundtable discussion will tackle these issues, focus on marketers' direct experiences and identify techniques for finding success.  Roundtable panelists will include:

Adam Needles, Director of Field Marketing and B2B marketing evangelist at Silverpop

Brian Vass, Vice President of Marketing for The Sant Corporation

Pete Stiles, President of Advantage Design, Inc.