With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.
Join Curata and Vidyard for a one-hour webinar to learn about:
- The most important content marketing metrics to track at each stage of the pipeline
- The challenges encountered in tracking these metrics, and how to overcome these challenges
- How these metrics can be used to plan an effective content strategy
- Why video marketing is a breakthrough opportunity for content marketers
- How to measure the impact of video marketing across different stages of the pipeline
Wednesday, December 10, 2014 at 12PM EST
Director of Demand Generation
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