Rev Up Your Lead Gen Engines: How CEB Increased Conversions and Revenue

OD calendar templateHow does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel.

In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading member-based advisory company, serving 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. Brian will share insights into how the company optimized their forms to achieve a 105% increase in form conversion and 126% increase in revenue impact.

  • Attend this webinar to learn how CEB: 
  • Improved scoring accuracy and lead treatment
  • Engaged audiences through form personalization
  • Freed up page real estate for additional data capture
  • Enabled richer sales conversations and downstream segmentation

This is a complimentary webinar, but seating is limited so please take a moment to register today.

Featured Speakers:

• Brian Conway, Director of Marketing Operations at CEB
• Shari Johnston, Director of Integrated Marketing at Demandbase




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