An Inside Look At The Content, Engagement Strategies And Results From The Top B2B Campaigns From 2014
This webinar will present insights into changing trends around content consumption among business executives, as well as snapshots of some of the winning campaigns from the 2014 Killer Content Awards.
This session will feature:
- Benchmark data from the 2014 Content Preferences Study
- Content examples from 7 different Award Winning campaigns, including ADP, Optum, LinkedIn, NanoLumens, Sungard, OpenText and Oracle.
- Analysis of the formats, strategies and engagement tactics utilized by the award-winning companies
- The results generated by the campaigns
- An inside look at the award winning content campaign created by Cox Media to engage its SMB audience
Merrie Beth Salazar
Marketing Communication Director
Demand Gen Report
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