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Upgrading Your Lead Nurture Program in 2015

For years marketers have used sophisticated nurture strategies that segment and​ ​email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels?​ ​2015 can be the year you start!

 In this session on multi-channel nurturing,​ ​ marketers will learn how to: Nurture anonymous website visitors with sequenced waves of display and social ads; Segment and nurture anonymous audiences using business demographic data and website navigation patterns ; Optimize and measure the impact on engagement, lead generation, and more!




Amanda Halle
Senior Manager, Marketing
LinkedIn Marketing Solutions

Lucy Orloski
Marketing Director