Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations.
But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific revenue contribution.
Access this white paper to learn new strategies to track and optimize ROI from events, including:
How key teams can optimize pre-event;
How teams can cash in on-site;
How to maximize revenue post-event; and
How to measure and maximize event performance.
Access this white paper so you can learn how to maximize the ROI of your in-person events!