Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. As some companies have success with marketing automation, many more still hesitate or feel they've already fallen far behind. However, there are some benefits to being a bit late to the technology bandwagon as many of the myths that surround it have been busted by stories of success with data to back it up.
Fill out the form to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including:
Attracting, engaging and converting buyers across all marketing channels;
Integrating with existing marketing tools to boost results; and
Streamlining workflow, social monitoring and content management.