How Payscale Generates Qualified Leads And Consistent ROI
Payscale: A Case Study
As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences — they want to pull them into their sales funnels with high-quality content that solves problems and demonstrates value.
Check out this case study to see how PayScale generates a consistent flow of qualified leads by distributing top-of-funnel content to a highly targeted B2B audience.