Unpacking The Interactive Content Marketing Toolkit
Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you.
In this white paper, you’ll learn everything you need to know about launching effective interactive content experiences, including:
- The different types of interactive content;
- How to assess your content maturity level;
- How to effectively make static content interactive;
- How to evaluate the effort vs. value of the process;
- The eight steps for managing the project process;
- What kind of timelines is reasonable;
- How to build your team and allocate the work; and
- How to measure our impact
