Many companies aspire to full-blown marketing automation, but it takes a great deal of time and resources to get to that “promised land.” Instead, many companies take incremental steps to reach their goals and keep their businesses moving forward.
This white paper highlights some of the latest tools and tactics companies are using to achieve greater visibility into web site visitors and access deeper insights into who clicked on an email and visited your web site.
Some of the topics covered in this white paper include:
- While the goal is to have the most up-to-date marketing automation platform, companies must take into consideration the marketing teams and growth plans as they plot to get to the next level.
- The importance of integrating disparate solutions to meet the changing demands of today’s dynamic environments.
- The specialized tools available, including solutions to identify “anonymous” visitors to your web site and help gather vital information that will improve the chances of converting a lead to a sale.