New Forrester Research: Which ABM Platform Is Right For You?
IIn a recent Forrester survey of B2B marketers, more than a third said they are still experimenting with ABM or plan to roll out their first ABM programs in 2018.
If you're looking to finally commit to an ABM platform or are in the market for an upgrade, check out The Forrester New WaveTM: ABM Platforms, Q2 2018 report. You'll get an in-depth look at how 14 ABM platforms — including MRP, Demandbase, Jabmo and Engagio — stack up. Platforms were evaluated based on the following criteria:
Product vision; and
Looking to commit to an ABM platform? Check out this research and make an informed decision.