COVID-19 Update

Exclusive Q&A: Act-On CEO Discusses Product Innovation, State Of Marketing Automation

Kate JohnsonWhen Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align customer-facing departments of the business with its product development team to fuel product growth. Act-On has since seen notable success, doubling its customer lifetime value as it continues to put the customer first.

New Benchmarks & Insights Into Lead Nurturing

wp shadow template 200pxThe benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.

Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012

bizo imageBizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands.

Key milestones that fueled the 2012 success include: Increased customer base by more than 50%; grew headcount by approximately 70%; increased publisher partner ecosystem by 110%; and closed $10 million series B funding.

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