Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter to a B2B brand.
This guide is designed to share the learnings accumulated over years of helping every sort of advertiser — B2B included — generate strong results on Performance TV. You'll learn:
The difference between display and Connected TV retargeting;
How to get aggressive with your creativity; and
How to measure direct-response Connected TV performance.