Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Lattice Engines Adds Lead Enrichment Capabilities To Drive ABM Campaigns

Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP systems. This positions marketers to segment accounts and push them to specific programs and tactics.

Terminus Raises $7.5 Million To Grow ABM Product Development

Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the Terminus Board of Directors along with the funding. Along with enhancing…

Account-Based Marketing: What You Need To Know

If you are one of the 50% of companies currently not leveraging account-based marketing (ABM), there are a few stats that you need to review which highlight its growing popularity among B2B organizations. This infographic from Integrate provides some fresh statistics every B2B marketer needs to know about ABM.

LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns

After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch of Account Targeting, a solution designed to running account-based marketing (ABM) campaigns through the LinkedIn platform. The new functionality aims to help marketers tailor their Sponsored Updates or Sponsored InMail campaigns to…

Mariana Launches Demand Gen Platform, Raises $2 Million In Funding

Mariana, debuted its new B2B demand generation platform today, designed to leverage artificial intelligence (AI) to recruit buyers before identifying a personalized sales approach. The company also recently received $2 million in funding led by Bruce Taragin, Managing Director at Blumberg Capital.
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