Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing.

As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills

Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. Wider adoption is anticipated; nearly two-thirds (60%)of marketers expect to invest in ABM technology in the next 12 months, the study revealed. While ABM requires a shift in mindset and dedicated…

Infer's Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive analytics through partnerships with data providers such as InsideView. This insight positions sales and marketing…
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