Account-Based Marketing

Madison Logic Partners With Tapad To Boost Cross-Device ABM Programs

Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including smartphones, computers and tablets.

June 1, 2016
Written by Klaudia Tirico

LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging.

May 27, 2016
Written by Audrey Goodson Kingo

Marketing And Sales Alignment Scores Big From Effective ABM

[View the story "Marketing And Sales Alignment Scores Big From Effective ABM" on Storify]

March 30, 2016
Published in Blog
Written by Brian Anderson

Insight3 Debuts Account-Focused Tool For Real-Time Customer Insights

The insight3 platform is an account-focused tool that delivers automated customer insights for both marketing and sales teams.

May 30, 2016
Written by Klaudia Tirico

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities

Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states Demandbase plans to make the Spiderbook solution available by June.

May 25, 2016
Written by Brian Anderson

Madison Logic Acquires Internal Results, Aims To Expand Data Set And European Footprint

Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a combined database that can enhance ABM marketing campaigns.

May 18, 2016
Written by Brian Anderson

Will 2016 Be The Death Of Predictive Analytics As We Know It?

Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI from their marketing automation spend. At the same time, they are being scrutinized and held accountable to concrete revenue goals.

January 18, 2016
Published in Blog
Written by Doug Bewsher, Leadspace