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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing.

As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills

Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. Wider adoption is anticipated; nearly two-thirds (60%)of marketers expect to invest in ABM technology in the next 12 months, the study revealed. While ABM requires a shift in mindset and dedicated…

Infer's Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive analytics through partnerships with data providers such as InsideView. This insight positions sales and marketing…

B2B Marketers Use Predictive Tools To Boost Account-Based Marketing Results

While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a “must-have,” according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. While just 20% of respondents are currently using an…

Madison Logic Launches Account-Based Marketing Platform

Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting. Using Active ABM, users can also identify topics that are resonating with their audiences, aiming to boost content-driven marketing…
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