Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16
A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016 Content2Conversion and Demand Gen Summit conference, moderated by…
- Written by Klaudia Tirico