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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016 Content2Conversion and Demand Gen Summit conference, moderated by…
Madison Logic Sees 72% Year-Over-Year Revenue Increase

Madison Logic Sees 72% Year-Over-Year Revenue Increase

Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May.
Leadspace Launches Open API, Engagio Partnership

Leadspace Launches Open API, Engagio Partnership

Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and marketing automation platforms with Leadspace’s lead enrichment and predictive scoring tools.
Account-Based Marketing: Beware Of The Get-Rich-Quick Scheme

Account-Based Marketing: Beware Of The Get-Rich-Quick Scheme

Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically targeted companies that best fit marketers' solutions.
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