Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016 Content2Conversion and Demand Gen Summit conference, moderated by…

Madison Logic Sees 72% Year-Over-Year Revenue Increase

Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May.

Leadspace Launches Open API, Engagio Partnership

Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and marketing automation platforms with Leadspace’s lead enrichment and predictive scoring tools.

Account-Based Marketing: Beware Of The Get-Rich-Quick Scheme

Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically targeted companies that best fit marketers' solutions.
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