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Content Mapping

Many marketers struggle with providing the right piece of content — at the right time — to their prospects. This section covers tools and strategies for content marketers that help fill the gaps throughout their content marketing campaigns.

Kontent.ai Raises $40M To Operate As Standalone Company

Kontent.ai, a modular content management system (CMS), received a $40 million investment from Expedition Growth Capital, enabling the company to operate independently from its parent company. Prior to the funding, Kontent.ai functioned as a business unit within Kentico, a digital experience platform that combines content management, digital marketing and commerce.

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…

New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could operationalize and apply campaigns around demand units, as opposed to leads.
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