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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

3 Ways To Create Effective Video Content For Buyer Engagement

Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative or tech-savvy marketers would want to…

Alida To Launch Customer Experience Platform

Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.
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