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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales. [Click To Expand] Source: Highspot

Killer Content Q&A: Focus On Campaign, Content Development To Find Success

Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000 potential leads — earning the company a Killer Content Award…

BrightEdge Unveils Content Performance Tools

BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing initiatives and identify ways to maximize content performance.

Content Curation In B2B Marketing

Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels. [Click To Expand] Source: Inboundli
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