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Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

shutterstock 148850267B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through the ranks and move into decision-making roles.

Roughly one fifth (21%) of the participants in this year’s Content Preferences Survey are part of the Millennial generation, and that number will continue to grow. The Millennial generation is gradually growing into the B2B buyer role, and marketers need to understand what motivates and entices buyers in this age bracket compared to their more seasoned brethren.

TreeHouse Interactive Adds New Features To Reseller View Solution

Treehouse Interactive LogoTreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution.

The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new roles, providing partners with different levels of data access and features to suit different partner positions and needs.

Thoughtful Curation, Organization Can Boost Impact Of Content

webinars shutterstock 134249441Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.

In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.

TreeHouse Interactive Adds Tools For Lead Nurturing, Qualification


Treehouse Interactive LogoTreeHouse Interactive
announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing campaigns and improve the lead qualification process.

“Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales,” said Erich Flynn, CEO of TreeHouse Interactive, in an interview with Demand Gen Report. “What is important in this update is the ability to nurture by category and establish complex associations for lead nurturing.”

TreeHouse Interactive Adds Tools For Quick Design Of Lead Nurturing Campaigns

treehouse interactiveTreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently.

The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface that provides unique access to behavioral and contact data when creating automated and personalized nurturing paths, according to company officials.

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