Latest In: demand generation

Content Content Strategies creativity demand generation Killer Content Awards
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Meet The Winners Of The 13th Annual Killer Content Awards

Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…

Blog February 29
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#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…

Industry News February 28
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Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation

The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…

Demanding Views February 20
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How Email Marketing Innovations Will Impact Brand Strategies

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…

Demanding Views February 9
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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…

Case Studies February 5
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Google & Yahoo Implement New Bulk Sending Rules

Google & Yahoo Implement New Bulk Sending Rules

On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the…

Industry News February 5
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BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
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Integrate Unveils AI-Driven Insight Engine, ‘Performance Center'

Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’

Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…

Industry News January 30
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#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved…

Industry News January 23
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Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…

Industry News January 17
ABM account intelligence Content content management Content Strategies content syndication demand generation digital advertising Integrate media pipeline360
Integrate Launches New Media Division, Pipeline360

Integrate Launches New Media Division, Pipeline360

Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…

Industry News January 12
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6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them

B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…

Blog December 27
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