Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging content to be measured and optimized across web properties. The new functionality provides marketers flexibility and control to quickly implement digital marketing strategies, while reducing IT dependence, according to company officials.
Dynamic tag management supports both Adobe and non-Adobe tags. While currently available to all Adobe Marketing Cloud customers, in the future dynamic tag management will be extended to marketers using any digital marketing platform.
- Published in Content Strategies