Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

New Survey Shows Growing Influence Of Content On Demand Generation

With marketers now seeing such a clear connection between content and demand generation, new research revealed a growing interest in the ability to measure the impact specific content pieces are having on engagement and revenue. The survey, conducted by DemandGen Report (DGR), and sponsored by marketing automation provider Manticore Technology,…

Gap Analysis In Content Marketing

By Jeff Walcoff, Content Development Director with Demand Creation Specialists Simply acknowledging the importance of content marketing and actually using it effectively to drive thought leadership and inbound leads are proving for many marketers to be two very different things.

Where Content Marketing Fails

By Jeanne Hopkins, Director of Marketing, HubSpot You publish content to generate demand. You don’t generate demand to publish content. One sign that content marketing may be failing is if you first need to market your content.

Inbound Marketing and Marketing Automation Make a Great Team

By Greg Head, CMO, Infusionsoft Inbound marketing attracts traffic with great content that gets found, educates and is worthy of spreading. Marketing automation continues the conversation with subscribers, prospects and customers, primarily through email marketing. Sounds simple, right? Not if you are keeping up with industry discussions.
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