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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Curata Survey: Measurement A Missing Link In Marketing Programs

While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata. The company's second annual B2B Marketing Survey, conducted in October 2012, included more than 450 marketing professionals. This year,…

Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects. A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing followed by executive viewpoints from panelists: Joe Chernov, VP of Marketing for…
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Study Finds More B2B Spending On Content Marketing Programs

Virtually all B2B marketers now engage in content marketing, and the use of various content formats is up across the board, according to a new study. The 2013 B2B Content Marketing study, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed more than 1,400 marketing professionals.…
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Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths

With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms. Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they…
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Study: Most B2B Organizations Still Take Hit-Or-Miss Approach To Messaging

Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals. The study, conducted by Corporate Visions, Inc., included questions about messaging, content and tools development within B2B…
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Presentation: B2B Content Marketing Trends 2012

IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses from B2B marketers, the study offers yet another set of data points for this fast-moving and constantly changing market. This Slideshare presentation offers a set of survey highlights, including a closer look…

New Report Underscores Need For Engaging Content And Alignment In Demand Gen Campaigns

According to a recent survey, a vast majority of salespeople and marketers feel their demand generation campaigns are insufficient when it comes to helping them achieve selling success. In fact, 80% of respondents described their demand generation campaigns are ineffective or semi-ineffective, while only 20% felt they were fully effective.…
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