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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Episode#11: Tom Pisello, Founder, Alinean

DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from…

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to develop a deeper understanding of how to effectively engage prospects and encourage content sharing. Given the popularity of Farmville-type gaming, and the increasingly critical need to create more interactive BtoB brand experiences,…
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Content "Moments Of Truth" For Sales Enablement

Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions Today's sales conversations hinge on "messaging moments of truth," according to Riesterer, in this exclusive DGR Q&A. While there's a great deal of content created by marketing for the salesforce, about 90% of that content goes unused. Riesterer highlights…
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