Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

5 B2B Brands That Show Us How Social Media Should Be Used

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have…

HubSpot Unveils Enterprise Growth Suite, New Video Capabilities

HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to streamline video content production.
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