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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

The Shifting Sands Of Selling Tech

With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy,…

ON24 Introduces New Virtual Conference Software For Large-Scale Digital Events

ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help organizations create large-scale event environments, including custom event tracks, multimedia content and personalized attendee experiences.

Sitecore Expands Capabilities Through Strategic Acquisitions

Sitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The acquisitions are expected to close before the end of March 2021. Sitecore…
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