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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

Oracle Introduces Adaptive Intelligent Apps And AI-Powered Bots

Oracle has announced the launch of new artificial intelligence (AI) apps for marketing and sales professionals. Called Adaptive Intelligent Apps, and built into the existing Oracle Cloud applications, the features are designed to simplify the decision-making process and drive more efficiency among business professionals across the organization.  

11 Tips For Developing A Compelling Interactive Video

We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to…
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