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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

Pypestream Introduces Conversational Ads

Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads.

Alyce Integrates With Vidyard To Combine Video Marketing With Gifting

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims…
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