Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.
According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.
For Extraprise clients, the Big Data explosion has fueled an increase in the number of inbound and outbound campaigns, in some instances, by more than 30%, according to the company. In one series of campaigns, applying customer intelligence and smarter segmentation with more sophisticated multi-channel marketing campaigns produced a conversion rate of 35%.
“The explosion of Big Data across online and offline channels is driving marketers toward greater levels of complexity,” said Mike Shanker, Co-Founder & CEO of Extraprise. “Marketers are increasingly seeking to harness Big Data issues through customer intelligence that applies smarter segmentation to their multi-channel marketing campaigns at every stage of the customer life cycle.”
Extraprise’s i2i Marketing Services are designed to apply customer intelligence to multi-channel marketing campaigns with the right offer, at the right time, to optimize revenue. The company offers a variety of i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations.