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DemandGen Reports

Teradata And Aprimo To Acquire Digital Marketing Provider eCircle

Teradata, a provider of analytic data solutions, and Aprimo, a Teradata company and provider of Integrated Marketing Management software, recently announced an agreement to acquire Munich-based eCircle, a provider of cloud-based digital marketing services. The transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected…
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Silverpop Sees 50% Sales Growth In Q1 2012

Silverpop recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011. Additionally, Silverpop increased its professional services revenue by 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011. Silverpop's new…
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Lack Of Sales Process, Alignment Hindering ROI, New SAVO Group Research Finds

B2B sales teams employ a variety of tools and tactics to support demand generation, but new research shows that a vast majority are not realizing full ROI value due to a lack of process, as well as misaligned messaging. SAVO Group, a provider of sales enablement solutions, recently released poll…
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HomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management

HomeStar Broker Solutions Corp., a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management, marketing automation and sales force automation, announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform. Vancouver,…
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Neolane Adds New Offer Management, Profiling Features To its Marketing Automation Solution

Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a better experience for anonymous users and to provide better alignment for cross-channel marketing campaigns. Neolane Interaction combines a central offer catalog, business rules engine…
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Pardot Reports Strong Client Growth, New Product Features During Q1 2012

Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first quarter of 2012. The company, which focuses on the SMB marketing automation software solutions, reported 114 new clients during the quarter. The growth follows what the company called a record-breaking fourth quarter…
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Email Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI. MarketingSherpa surveyed…
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