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Demand Creation Strategies, Research Director

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SiriusDecisions is the world's leading source for B2B sales and marketing best practice research and data. To further strengthen our expanding research team, we are now looking for a research director to join our rapidly growing Demand Creation Strategies (DCS) service.

SiriusDecisions’ DCS service helps marketing leaders make better, more informed decisions about how to create a systematic, repeatable, measurable B2b demand creation engine that is highly integrated with sales. This includes the deployment of technology; core processes such as multi-touch program design and execution, lead nurturing and lead scoring; measurement using the SiriusDecisions Demand Waterfall; teleprospecting and telemarketing; inbound/Web marketing; and much more.

Position Responsibilities
  • Research generation. Participates in the conceptualization and writing of key research deliverables, including research briefs, vendor profiles, webcasts and Core Strategy Reports.
  • Data Gathering. Works with a wide variety of B2B organizations to gather key demand creation data using existing benchmarking models.
  • Analyst work. Interacts directly with clients (in-person, telephone) to review research findings and discuss business-related  problems/issues.
  • Service development. Works with our demand creation service director and business development team to grow DCS membership through sales and marketing activities with prospects. Client-facing activities. Assists on ad hoc consulting projects as needed (e.g. benchmarking, go-to-market, sales and marketing assessments).


Desired Skills and Experience

Candidate Requirements:

  • 7-15 years of B2B demand creation experience
  • Extremely strong writing and analytical skills
  • Experience with inbound/Web marketing strategy, deployment and measurement strongly preferred
  • Experience with developing and managing lead development teams, directly or indirectly, strongly preferred
  • Previous demonstrated alignment with sales and sales operations around shared demand creation goals is required
  • Experience building multi-touch campaigns/programs, lead nurturing flows and lead scoring schematics are all preferred
  • B2B experience (we focus exclusively on the b-to-b space)
  • Customer-facing skills (strong presenter, comfortable with executive-level audience, able to identify issues/needs through effective questioning)

    Key Skills:

    Demand Generation, B2B Marketing, Channel, Revenue Performance Management, CRM Marketing Automation, lead generation, Sales and Marketing Alignment, Lead Scoring, Lead Nurturing, Marketing ROI and Analytics, Account-based Marketing, Sirius Demand Waterfall, Marketing Budget Optimization, Enterprise Software, Campaign Management, Email Marketing, SEO/SEM, Sales Enablement, Social Media, Eloqua, Marketo,


Apply here.

Last modified onThursday, 14 November 2013 17:34